An Insights Session includes:
- 1.5 hour video call session/In-person meeting – review and discussion of sales and marketing teams, along with their roles and alliances, current lead gen activities, individual sales team’s pipeline efforts, ABM trends and technologies, ABM automation and how it might/might not work for your team, Designer ABM campaigns, role and benefits of LinkedIn Sales Navigator, Google, social media, and more
- Creation of one (x 1) lead generation document with 25-150+ potential new leads (minimum list of 25, depending on industry)
- ABM Insights Document – a document that outlines where ABM will benefit your business, an overview of a suggested outreach plan for a key account, and an outline of next steps to get the most out of your new leads
- 2 x 30 minute follow up calls at a designated date
The Lead Generation File can be given as an excel, CSV file or Google sheet which can then be uploaded to your Sales CRM. Basic lead information included; Name, Job Title, Company, LinkedIn Profile, Business Email (if available).